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To be an advantage prominent enterprise, both intellective & innovative, in resource integration and supply chain management.

With scientific development as the center, GZLI actively adjusts market structure and mode of development both in domestic and international market; Makes Export, Import and Domestic Trade becoming three big business plates; Applies four big strategies of Brand, Innovate, Supply Chain Integration and Capital Operation; Makes great efforts towards the direction of an advantage prominent Group Plc, both intellective & innovative, in resource integration and supply chain management.

The adjustment of the company’s business plates, in fact, is the full penetration to upper, middle and lower course of the supply chain. It’s the resource integration and maximizes use for each link of the supply chain. It’s the seamless docking and cooperation between business plates, and gains synergistic effect by expanding linkage between business plates.

By taking advantage of upper course integration fully, participating in the management of key resource products, providing raw materials around manufacturer and providing supply & value-added services of large resources products, we will strengthen our controlling power to the cost and value chain; In the middle course, by relying on our existing strengths meanly, we will extend volume growth more and more, strengthen innovate and competitiveness of the leading goods. Furthermore, by building Brands YITIA, we will improve the research, development and planning level of our brand products; In the lower course, by proceeding marketing upgrade and development of distribution network around brands meanly, we will develop e-commerce platform and one-stop shopping service system. Furthermore, by shareholding reform and elevating capital operation, trading and industry together, GZLI will achieve huge leaping development.

學(xué)發(fā)展為中心，積極調整國內國外市場(chǎng)結構和調整發(fā)展方式，打造出口、進(jìn)口和國內貿易三大業(yè)務(wù)板塊，運用品牌、創(chuàng )新、供應鏈整合和資本運營(yíng)四大戰略，朝著(zhù)資源整合和供應鏈管理優(yōu)勢突出的知識型、創(chuàng )新型上市企業(yè)集團的發(fā)展方向而努力。

    公司業(yè)務(wù)板塊的調整，實(shí)際上是對供應鏈上中下游的全滲透，是對供應鏈各環(huán)節上的資源的整合與最大化利用，是幾大業(yè)務(wù)板塊間的無(wú)縫對接與合作，通過(guò)擴大各業(yè)務(wù)板塊間的聯(lián)動(dòng)來(lái)獲取協(xié)同效應。

    充分發(fā)揮上游整合優(yōu)勢，參與關(guān)鍵資源產(chǎn)品的經(jīng)營(yíng)，提供圍繞生產(chǎn)企業(yè)的原材料及大宗資源產(chǎn)品的供應與增值服務(wù)，增強我們對成本和價(jià)值鏈的控制力；中游方面主要是依托現有優(yōu)勢，進(jìn)一步擴大市場(chǎng)份額，加強創(chuàng )新，強化主導商品的競爭力，另外通過(guò)構建品牌產(chǎn)業(yè)園，提高品牌產(chǎn)品的研發(fā)和策劃水平；下游方面主要是圍繞品牌進(jìn)行營(yíng)銷(xiāo)升級和流通網(wǎng)絡(luò )的建設，發(fā)展電子商務(wù)平臺和一站式采購服務(wù)體系。另外通過(guò)股份制改造和提升資本運營(yíng)，貿易實(shí)業(yè)并舉，實(shí)現集團跨越式的發(fā)展。